Delivering projects on the scale of 100 acres or more (much more in some cases) is an entirely unique discipline. The process begins, like all projects, with the development of a strategic brief.


Undoubtedly at the genesis of every brief has to be an element of commercial viability. That is not to say projects are driven by economics, but particularly at this scale the economics has to be tested through as series of rigorous financial models. Part of this process is the consideration of use classes and their relative proportions. The top diagram to the right is an illustration of initial studies for the relative proportions of use classes in a 500 acres site in India. The classes run from 1 to 5, 1 being the a business central district and 5 being private villas.

Due to the often long timescale of these projects, it is essential to make adaptive models that allow for a changing and developing brief as the project progresses. The second image on the right is also a snapshot of an adaptive, generative modelling program, developed for this site and other Sloane Developments projects. It allows for different square-feet areas to be allocated to each of the use classes. This in turn forces it to re-configure the diagram’s, hierarchal relationships allowing us to assess impacts on traffic, density etc. All of these processes help arm us with data in order to progress the project to the next stage, that of concept design.

For us, in the way we work and our products, good design has many guises. Our accounting and Legal procedures are derived from / benchmarked by, British Standards and formats (good design is about standards as much as anything else). All our projects are initially conceived in house (see specific processes detailed in the sections to the left of this text) and delivered in house. That is to say, our architectural team works in concert with our creative and brand team to crystallise the very first ideas and outline concepts for the projects, if you like a brief writing process. Those ideas are developed through as series of workshops, using drawings, models and 3D applications.

The third illustration is another snap shot showing a 3 Dimensional representation of ‘nearest neighbour’ relations and hierarchies between communities and zones of the diagram shown above this illustration.