We take it upon ourselves to consider the design of our architectural projects at every point in the processes from inception to delivery, at all levels from procedure to aesthetics, and at every scale from detail to masterplan.
For us, architectural design is the process and buildings are the result. We should be measured by the quality of the design of these products. We do not promote over-design; in other words, design for design sake: such as extraneous elements and after thoughts. Design is at its best, barely noticeable; it should have an understated confidence that is simple, elegant and efficient.
Good design is an enabler that allows us to live efficiently and in harmony with our environment. It should permit at its most basic, good hygiene and ergonomic efficiency and at best, piece of mind, tranquillity and a better quality of life.Further more good architecture should stimulate the senses providing tactile and visceral pleasure. We use it as a springboard for the regeneration of failing areas of cities or as an indicator of quality and standards, in order that the projects are elevated head and shoulders above their peers.
For us, in the way we work and our products, good design has many guises. Our accounting and Legal procedures are derived from / benchmarked by, British Standards and formats (good design is about standards as much as anything else). All our projects are initially conceived in house (see specific processes detailed in the sections to the left of this text) and delivered in house. That is to say, our architectural team works in concert with our creative and brand team to crystallise the very first ideas and outline concepts for the projects, if you like a brief writing process. Those ideas are developed through as series of workshops,using drawings, models and 3D applications.
Once initial designs have been agreed, our project delivery team (our Project managers, Surveyors, engineers and Quantity surveyors) are then involved in overseeing the evolution of the design stages through a series of impact studies, specialist consultant reports and further crits* and workshops, submittals and approvals. When a project moves into or close to construction, design aspects remain privileged, so that logistical and economic barriers do not compromise the projects appearance and functionality.